–How to save your struggling company: A simple system.

The debt hawks are to economics as the creationists are to biology.

Recently, I received a note reading, “I was fascinated to see that you are in the turnaround business. I have been buying distressed companies for many years. I was wondering if you have written any articles or books on managing companies.”

Yes, I spent most of my business life resurrecting troubled companies, and though the effort is difficult in execution, the process itself is quite simple:

Step 1. Search for the one niche your company can dominate. It’s important to be the dominant leader in your area.

Example: I built a struggling, legal-supplies company, selling all sorts of desk objects and various other supplies lawyers use, into America’s largest used law book seller.
Example: I built a struggling software company, that created software on demand, into America’s largest business simulation software company.

In every case, I minimized or completely eliminated the ancillary businesses that did not match our focused objective. Convincing my associates to get rid of their beloved ancillary businesses may have been my most difficult task. They always believed these businesses added income, while in fact, these side businesses stole time and money from our focus.

It is important that the niche be narrow enough for you to dominate. For instance if used law books had not been a niche we could dominate, I would have narrowed further, perhaps to used books from only one publisher or only books for certain states. Niche focus is the key to success, but it requires discipline. Most business people cannot handle it, emotionally. It’s the “big fish in a small pond” idea.

Step 2. Mass market to your target audience. This included direct mail, Email (aka spam), telephone marketing, Google and Yahoo advertising, some magazine advertising. I do not recommend trade shows, direct personal sales or any other sort of marketing that requires travel (too time consuming and expensive). Every day, I was able to contact several thousand people via mass marketing at minimal cost, while the best a traveling person might do is reach a few people at high cost.

Here again, niche marketing may be needed. For instance, market only to one state or one region of the country. It is important to become the leader. There are many benefits that accrue to leadership, so being #1 in Illinois provides better opportunity for growth than does being #10 in America.

And that’s it. The system is deceptively easy, but requires great discipline. Every day, temptation in the form of side businesses or personal marketing will tempt you, destroying your focus. You will be reluctant to get rid of those products and services that seem to “fill out your line,” but really take time and money away from your focus.

In short, focus, focus, focus. Focus on a narrow product or service niche you can dominate. Focus on a narrow customer description you can reach with mass marketing. Your goal: To become the biggest in a defined area at one thing.

Rodger Malcolm Mitchell
http://www.rodgermitchell.com

No nation can tax itself into prosperity. Those who say the stimulus “didn’t work” remind of the guy whose house is on fire. A neighbor runs with a garden hose and starts spraying, but the fire continues. The neighbor wants to call the fire department, which would bring the big hoses, but the guy says, “Don’t call. As you can see, water doesn’t put out fires.”

–Here is the financial solution for your state, county and city

The debt hawks are to economics as the creationists are to biology.

Illinois is broke. Your state either is, or soon will be, broke, too. Illinois’s 13 million population owes $13 billion. Like all states, counties and cities, Illinois is not monetarily sovereign, so unlike the federal government, which is monetarily sovereign, states cannot create money to pay their bills. Illinois is far behind on payments to the many vendors who supply services to its citizens. The state has no hope of continuing its “borrow now, pay later” system.

Yes, Illinois may be the most dishonest state in America. Several of its recent governors have gone to jail, and the government is run by swindlers. Although the reprehensible head of the Democratic party in this traditionally Democratic state, Mike Madigan, can be blamed for much of the financial chaos, there is plenty of blame spread around.

We can begin with the voters, who inexplicably continue to vote solid Democratic, despite the astounding record for corruption this party has amassed. Not only is Illinois thoroughly crooked, but so is Cook County and Chicago, also Democratic strongholds. Chicago aldermen traditionally go to jail after a few years in office, and Mayor Daley is the classic Sgt. Schultz, the guy who repeatedly said, “I know nothing, I see nothing.”

Daley sold income-earning city assets, then spent the money, putting Chicago ever deeper in the hole. (Pity the next mayor). And don’t ask about Cook County Board President Todd Stroger, who was appointed by his father after his father died (really), and instituted a “friends and family” system of patronage hiring. With all this, voters march to the polls, like little automatons, pull the Democratic lever, and march back out to complain. (In all fairness, Illinois has had its share of venal Republican governors, too, though these guys were mere minnows in a sea of sharks.)

Nevertheless, though the state, its largest county and its largest city all are run by criminals, even a theoretically honest state cannot survive on tax receipts alone. Because monetarily non-sovereign governments cannot create money, inflation forces them all to obtain money from outside their borders.

“Outside” earnings can come exports of goods and services. Example: Salaries earned by Evanston, Illinois residents, paid by Chicago firms. Or outside earnings can come from government support. Example: Illinois pays some Chicago Transportation Authority expenses. And this later approach demonstrates the only way to save Illinois and all the other states.

If the U.S. federal government would give Illinois just $1,000 for each resident, the state debt would disappear. And if the federal government continued to give Illinois an ongoing $500 for each resident, Illinois could pay its cities and counties enough to achieve better schools, better roads, better transportation and other improvements in human benefits, while reducing the onerous property, income and sales taxes, that hurt Illinois’s economy.

Yes, Illinois’s crooked politicians will continue to steal, and Illinois voters will continue to elect them, but state poverty hasn’t stopped the politicians, anyway. And though Illinois politicians uniformly promise to reduce the debt, this requires self destructive taxes and spending cuts. Austerity is a path to disaster. So, the sole financial solution for Illinois and for all states, a solution that will improve the lives of its residents and of all America’s residents, a solution easily affordable by the federal government, is per capita support for all states.

Without increased support to states, America’s quality of life will decline, as schools, roads, health care, nursing homes, housing, courts, police and fire protection, parks and businesses all disintegrate. There is no other solution. Mathematically, America’s states, counties and cities cannot do it themselves. The federal government must do it.

Rodger Malcolm Mitchell
http://www.rodgermitchell.com

No nation can tax itself into prosperity. Those who say the stimulus “didn’t work” remind of the guy whose house is on fire. A neighbor runs with a garden hose and starts spraying, but the fire continues. The neighbor wants to call the fire department, which would bring the big hoses, but the guy says, “Don’t call. As you can see, water doesn’t put out fires.”

–Easy money for debt hawks.

The debt hawks are to economics as the creationists are to biology.

O.K. boys. It’s time to put up or shut up.

The Concord Coalition is a self-proclaimed “non-partisan, grassroots organization dedicated to educating the public about the causes and consequences of federal budget deficits, the long-term challenges facing America’s unsustainable entitlement programs, and how to build a sound foundation for economic growth.” Their web site http://www.concordcoalition.org/ asks for donations.

The Committee for a Responsible Federal Budget – http://crfb.org/ – publishes articles like: “How To Avoid a Debt Doomsday,” and writes, “Creditors could lose faith and pull their money from the United States. Interest rates would spike, causing interest payments to grow. The government would be forced to borrow more, which would push rates even higher. The endgame would be a vicious debt spiral and another recession.” They too ask for donations.

As you have seen from my previous post, “How to make a million. No kidding,” Warren Mosler (Mosler) said “it is an indisputable fact that U.S. Government spending is not operationally constrained by revenue and will give $100 million of his own money to pay down the Federal deficit if any Congressman or Senator can prove him wrong.” O.K., he said Congressman or Senator, but I’m sure Warren will be glad to extend the offer to any debt-hawk who can show that Social Security is “going broke” as so many claim, or that FICA supports Medicare and Social Security, or that the federal debt is “unsustainable.”

Back in July, I offered ($1,000 ) for the same kind of proof, but I guess I’m a piker, and no one has taken me up on it. Warren is offering the big bucks.

Just think. $100 million dollars, debt-hawks, and all you need do is prove what you have been preaching all these years. You’ve been begging for donations and here is your chance. I urge all my readers to go to any debt-hawk web site – you know, the ones publishing those ridiculous debt clocks and claiming the government can’t afford this or that, or saying we need austerity, or debt reduction or some other suicidal action — and urge these folks to come up with the proof. And if they don’t, I guess we’ll all know that what they are selling is a load of BS.

Speak up, boys. My book is called FREE MONEY, but this offer is easy money, and the money is waiting for you. Warren is waiting. I’m waiting.

Rodger Malcolm Mitchell
http://www.rodgermitchell.com

No nation can tax itself into prosperity. Those who say the stimulus “didn’t work” remind of the guy whose house is on fire. A neighbor runs with a garden hose and starts spraying, but the fire continues. The neighbor wants to call the fire department, which would bring the big hoses, but the guy says, “Don’t call. As you can see, water doesn’t put out fires.”

–How to make $100 million. No kidding

To all you folks who know Social Security and Medicare are in financial trouble, or that the federal deficit must be reduced or taxes increased, here is an easy way for you to earn $100 million. No kidding. Just go to the easy rules at Letters to the Tribune, and read response #3.

Rodger Malcolm Mitchell