Focus: What “Black Lives Matter” lacks Thursday, Jul 9 2020 

If you wish to succeed at something, find a niche and focus on that thing. 

Seems pretty obvious, but you would be amazed at how often that advice is ignored.

Before I retired, my livelihood for 30 years was based on bringing small, sick companies back to life. In those years I saw many sick companies, and I found that the primary reason why these companies were failing was lack of focus.

Company founders usually had a special skill they used to create their companies, but at some point these owners decided that growth or profits would be enhanced if they could add side businesses.

They lost faith in their own visions.

Example: A profitable lawbook company became unprofitable when the owner decided to open a store that sold desk novelties to lawyers. So this owner, who was a great lawbook, telephone salesman, diverted his attention to the complications of running a store.

His lawbook business crashed.

Example: A software company sold a profitable piece of educational software to college students. But the owner, who was an excellent programmer, decided to spend his time creating on-demand, one-of-a-kind software for companies.

He lost focus in his own profitable business.

In both cases, I saved their companies. I added by subtraction. I refocused their businesses on their prime targets, products, and methods.

And in each instance, laser focus on a goal allowed these companies to recover and to dominate their niche.

I believe Black Lives Matter suffers from the same lack of focus I found in failing companies.

Yes, I get it. Who am I, an old white man, to lecture young black men and women about Black Lives Matter?

Obviously, I cannot completely understand their histories, their knowledge, and their motives, but some things are universal, and message focus is one of them.

Focus begins with a goal. What is the goal of Black Lives Matter?

According to, “(The) mission is to eradicate white supremacy and build local power to intervene in violence inflicted on Black communities by the state and vigilantes.”

According to Wikipedia, “Black Lives Matter (BLM) is an organized movement in the United States advocating for non-violent civil disobedience in protest against incidents of police brutality against African American people.

So it would seem that the original focus of BLM has to do with state-sponsored or state-permitted violence against blacks. 

There are numerous other organizations designed to protect blacks against unfair hiring, unfair pay, unfair working conditions, unfair living conditions, unfair educational opportunities, crime, incarceration, biased history taught in schools, drugs, guns, bigotry in the armed services, etc.

The American Civil Liberties Union (ACLU), the National Association for the Advancement of Colored People (NAACP), the Anti-Defamation League (ADL), The Southern Poverty Law Center, and numerous other organizations work against all sorts of bigotry against blacks.

They all feel that indeed, black lives do matter.

What makes BLM special? It focuses, or should focus, on government permitted violence against blacks. That is its mission.

Anything other than that diffuses the message, and a diffuse message is not as effective as a focused message.

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Have you ever heard of a “burning glass.”

It is a convex lens that can focus the sun’s diffuse rays into a narrow area of heat, that can burn combustibles.

For BLM, focus does not include toppling civil war monuments, changing street names, changing sports team names, erasing Mount Rushmore faces, ridiculing articles of clothing, eliminating university courses, burning books, preventing speeches by bigots, demonstrating against Washington, Jefferson, Columbus, or the 4th of July — and not even eliminating police funding.

Yes, all of these have tangential relationships to violence against blacks, just as selling desk novelties has a tangential relationship to selling lawbooks.

But, they are not focused.

They not only are digressions, but are easy targets for accusations of communism, socialism, fascism, or any other unpopular “ism.”

Focus should mean, “Stop police violence against blacks,” not a generalized, anti-bigotry message.

There are enough instances of police violence against blacks to occupy an organization. There is no need to search out other examples of racism, as onerous as they may be.

For instance, trying to reduce police budgets, or to abolish police departments altogether, may seem to some, as noble endeavors, but they are off-target, off-focus, and merely an invitation to opposition for the entire anti-police-violence message.

Those reasonable people, who believe the police are necessary, can be swayed to discount the entire BLM organization when they are told the police should be defunded.

My advice to BLM: Stay on message. Don’t stray into other messages, no matter how worthy they may seem to be.

Keep your eye on the ball. Stay with the program.


Rodger Malcolm Mitchell

Monetary Sovereignty Twitter: @rodgermitchell Search #monetarysovereignty Facebook: Rodger Malcolm Mitchell …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..


The most important problems in economics involve:

  1. Monetary Sovereignty describes money creation and destruction.
  2. Gap Psychology describes the common desire to distance oneself from those “below” in any socio-economic ranking, and to come nearer those “above.” The socio-economic distance is referred to as “The Gap.”

Wide Gaps negatively affect poverty, health and longevity, education, housing, law and crime, war, leadership, ownership, bigotry, supply and demand, taxation, GDP, international relations, scientific advancement, the environment, human motivation and well-being, and virtually every other issue in economics. Implementation of Monetary Sovereignty and The Ten Steps To Prosperity can grow the economy and narrow the Gaps:

Ten Steps To Prosperity:

1. Eliminate FICA

2. Federally funded Medicare — parts A, B & D, plus long-term care — for everyone

3. Social Security for all or a reverse income tax

4. Free education (including post-grad) for everyone

5. Salary for attending school

6. Eliminate federal taxes on business

7. Increase the standard income tax deduction, annually. 

8. Tax the very rich (the “.1%”) more, with higher progressive tax rates on all forms of income.

9. Federal ownership of all banks

10.Increase federal spending on the myriad initiatives that benefit America’s 99.9% 

The Ten Steps will grow the economy and narrow the income/wealth/power Gap between the rich and the rest.





*The secret of marketing. How the Democrats again will blow a 20-point lead with only 1 second remaining Saturday, May 19 2018 

The Democrats have become inadept at two things: Learning and winning. Hillary Clinton’s outrageous, last-second loss to the most inferior challenger possible, should have been a learning moment, but I suspect it has taught them nothing.

Today, the Democrats are heavily favored to do well in the November elections — possibly take over the House and perhaps even the Senate. There simply is no way they again can blow an election to an unpopular party led by the most dishonest, corrupt, incompetent President in American history — but they will try.

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Early in my more than fifty years in business, I learned the secret of marketing: Focus.

Ask a friend what they like or dislike about any person or product, and you most likely will receive a short, one-subject response, for instance: “He is strong.” “She is smart.” “He is experienced.” “She is beautiful.” “It really works.” “It’s expensive.”

People in general, have a narrow focus. So to market a product or person, don’t tell a dozen good stories.

Instead, focus on one great story, and tell it repeatedly, until well after you yourself have become utterly bored with it, at which time the public will just start to discover it.

A million years ago, I was a junior partner in an advertising agency that had one major client. The head of the agency was asked whether he was concerned about keeping all his eggs in one basket.

His response: “Put all your eggs in one basket and take care of the basket.” He became rich that way.


Our client was the Wrigley Company, the chewing gum people. They manufactured and sold a product named “Doublemint gum, ” for which our agency had written a radio and TV campaign which featured twins and a song with the tagline, “Double your pleasure.”

Within each 30 second commercial, the song repeated the word “double” at least fourteen times.

So there were twins, the repeated word “double,” and high-frequency advertising on TV and radio. Doublemint became the best selling gum in the world.

Today, though that commercial hasn’t aired for many years, millions of people still remember the tagline, “Double your pleasure.”


Later in life, I began a career saving moribund companies. Each company had a similar problem: Multiple products and multiple stories had diluted their marketing message.

To bring the companies back to life, I merely shed the weaker products, focused on the one or two strongest and took each company from a struggling, general-purpose also-ran to the profitable leader in a narrow niche — a powerful and lucrative marketing position.


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The Democrats seem not yet to have learned the secret of marketing. Unless they do, I predict one will promote his Job Guarantee plan, and another will promote his Universal Basic Income plan.

Then there will be those who discuss taxes, marijuana, gay marriage, and incarceration.

Yet others will discuss a method to save Obamacare, or Social Security, or Medicare, or food stamps or the environment, or the Veteran’s Administration.

Democrats will offer education plans, immigration plans, Middle-east plans, gun-control plan, abortion plans, military plans, plans to help farmers, energy plans — the list will be endless — and not just the Democratic National Committee, but each politician, will discuss multiple ideas.

And then, the Democrats further will complicate the stew, and dispute each ingredient, until there are so many messages floating about, the public will not remember who favors what and why anyone should care.

I suggest that the Democrats focus on one marketing message, and that message should be broadcast repeatedly, unrelentingly, morning and night, day after week after month, until everyone in America — everyone on earth — knows the message.

And that message is Donald Trump.

He is the tar baby of American politics. Anyone who touches him becomes disgraced, stuck to Trump’s incompetence and dishonesty, the damage he has caused to America and to the world.

The message should be Trump, Trump, Trump, Trump, Trump, like the ominous, stomping footsteps of doom for each Republican candidate.

Surely, there is no dearth of examples: His crooked Trump University, cheating employees, ongoing infidelities, incredible number of lies,  Putin, Qatar, nepotism, stocking the swamp with millionaire bankers, weakening America in the eyes of the world, draft dodger, hate-mongering, bullying, phony medical reports, anti-science.

Pick the few best (worst?) and keep pounding them, every day in every way.  Associate every Republican candidate’s relationship with this pariah via their votes and their supportive statements.

Force every GOP candidate to admit or deny he/she has been a Trump supporter. Either way, they lose.

Meanwhile, Mueller, the media and surprise outsiders like Stormy Daniels and her team, will continue to provide you with new Trump outrages, while Trump further aids you with his compulsive tweeting.

Diffuse on myriad issues, no matter how meaningful, and you will lose. Focus on Trump and you will win.

That’s called “marketing.”  That also is called “winning.”

Rodger Malcolm Mitchell
Monetary Sovereignty
Twitter: @rodgermitchell; Search #monetarysovereignty
Facebook: Rodger Malcolm Mitchell


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