–How to save your struggling company: A simple system.

The debt hawks are to economics as the creationists are to biology.

Recently, I received a note reading, “I was fascinated to see that you are in the turnaround business. I have been buying distressed companies for many years. I was wondering if you have written any articles or books on managing companies.

Yes, I spent most of my business life resurrecting troubled companies, and though the effort is difficult in execution, the process itself is quite simple:

Step 1. Search for the one niche your company can dominate. It’s important to be the dominant leader in your area.

Example: I built a struggling, legal-supplies company, selling all sorts of desk objects and various other supplies lawyers use, into America’s largest used law book seller.
Example: I built a struggling software company, that created software on demand, into America’s largest business simulation software company.

In every case, I minimized or completely eliminated the ancillary businesses that did not match our focused objective. Convincing my associates to get rid of their beloved ancillary businesses may have been my most difficult task. They always believed these businesses added income, while in fact, these side businesses stole time and money from our focus.

It is important that the niche be narrow enough for you to dominate. For instance if used law books had not been a niche we could dominate, I would have narrowed further, perhaps to used books from only one publisher or only books for certain states. Niche focus is the key to success, but it requires discipline. Most business people cannot handle it, emotionally. It’s the “big fish in a small pond” idea.

Step 2. Mass market to your target audience. This included direct mail, Email (aka spam), telephone marketing, Google and Yahoo advertising, some magazine advertising. I do not recommend trade shows, direct personal sales or any other sort of marketing that requires travel (too time consuming and expensive). Every day, I was able to contact several thousand people via mass marketing at minimal cost, while the best a traveling person might do is reach a few people at high cost.

Here again, niche marketing may be needed. For instance, market only to one state or one region of the country. It is important to become the leader. There are many benefits that accrue to leadership, so being #1 in Illinois provides better opportunity for growth than does being #10 in America.

And that’s it. The system is deceptively easy, but requires great discipline. Every day, temptation in the form of side businesses or personal marketing will tempt you, destroying your focus. You will be reluctant to get rid of those products and services that seem to “fill out your line,” but really take time and money away from your focus.

In short, focus, focus, focus. Focus on a narrow product or service niche you can dominate. Focus on a narrow customer description you can reach with mass marketing. Your goal: To become the biggest in a defined area at one thing.

Rodger Malcolm Mitchell
http://www.rodgermitchell.com

No nation can tax itself into prosperity. Those who say the stimulus “didn’t work” remind of the guy whose house is on fire. A neighbor runs with a garden hose and starts spraying, but the fire continues. The neighbor wants to call the fire department, which would bring the big hoses, but the guy says, “Don’t call. As you can see, water doesn’t put out fires.”

–Here is the financial solution for your state, county and city

The debt hawks are to economics as the creationists are to biology.

Illinois is broke. Your state either is, or soon will be, broke, too. Illinois’s 13 million population owes $13 billion. Like all states, counties and cities, Illinois is not monetarily sovereign, so unlike the federal government, which is monetarily sovereign, states cannot create money to pay their bills. Illinois is far behind on payments to the many vendors who supply services to its citizens. The state has no hope of continuing its “borrow now, pay later” system.

Yes, Illinois may be the most dishonest state in America. Several of its recent governors have gone to jail, and the government is run by swindlers. Although the reprehensible head of the Democratic party in this traditionally Democratic state, Mike Madigan, can be blamed for much of the financial chaos, there is plenty of blame spread around.

We can begin with the voters, who inexplicably continue to vote solid Democratic, despite the astounding record for corruption this party has amassed. Not only is Illinois thoroughly crooked, but so is Cook County and Chicago, also Democratic strongholds. Chicago aldermen traditionally go to jail after a few years in office, and Mayor Daley is the classic Sgt. Schultz, the guy who repeatedly said, “I know nothing, I see nothing.”

Daley sold income-earning city assets, then spent the money, putting Chicago ever deeper in the hole. (Pity the next mayor). And don’t ask about Cook County Board President Todd Stroger, who was appointed by his father after his father died (really), and instituted a “friends and family” system of patronage hiring. With all this, voters march to the polls, like little automatons, pull the Democratic lever, and march back out to complain. (In all fairness, Illinois has had its share of venal Republican governors, too, though these guys were mere minnows in a sea of sharks.)

Nevertheless, though the state, its largest county and its largest city all are run by criminals, even a theoretically honest state cannot survive on tax receipts alone. Because monetarily non-sovereign governments cannot create money, inflation forces them all to obtain money from outside their borders.

“Outside” earnings can come exports of goods and services. Example: Salaries earned by Evanston, Illinois residents, paid by Chicago firms. Or outside earnings can come from government support. Example: Illinois pays some Chicago Transportation Authority expenses. And this later approach demonstrates the only way to save Illinois and all the other states.

If the U.S. federal government would give Illinois just $1,000 for each resident, the state debt would disappear. And if the federal government continued to give Illinois an ongoing $500 for each resident, Illinois could pay its cities and counties enough to achieve better schools, better roads, better transportation and other improvements in human benefits, while reducing the onerous property, income and sales taxes, that hurt Illinois’s economy.

Yes, Illinois’s crooked politicians will continue to steal, and Illinois voters will continue to elect them, but state poverty hasn’t stopped the politicians, anyway. And though Illinois politicians uniformly promise to reduce the debt, this requires self destructive taxes and spending cuts. Austerity is a path to disaster. So, the sole financial solution for Illinois and for all states, a solution that will improve the lives of its residents and of all America’s residents, a solution easily affordable by the federal government, is per capita support for all states.

Without increased support to states, America’s quality of life will decline, as schools, roads, health care, nursing homes, housing, courts, police and fire protection, parks and businesses all disintegrate. There is no other solution. Mathematically, America’s states, counties and cities cannot do it themselves. The federal government must do it.

Rodger Malcolm Mitchell
http://www.rodgermitchell.com

No nation can tax itself into prosperity. Those who say the stimulus “didn’t work” remind of the guy whose house is on fire. A neighbor runs with a garden hose and starts spraying, but the fire continues. The neighbor wants to call the fire department, which would bring the big hoses, but the guy says, “Don’t call. As you can see, water doesn’t put out fires.”

–Easy money for debt hawks.

The debt hawks are to economics as the creationists are to biology.

O.K. boys. It’s time to put up or shut up.

The Concord Coalition is a self-proclaimed “non-partisan, grassroots organization dedicated to educating the public about the causes and consequences of federal budget deficits, the long-term challenges facing America’s unsustainable entitlement programs, and how to build a sound foundation for economic growth.” Their web site http://www.concordcoalition.org/ asks for donations.

The Committee for a Responsible Federal Budget – http://crfb.org/ – publishes articles like: “How To Avoid a Debt Doomsday,” and writes, “Creditors could lose faith and pull their money from the United States. Interest rates would spike, causing interest payments to grow. The government would be forced to borrow more, which would push rates even higher. The endgame would be a vicious debt spiral and another recession.” They too ask for donations.

As you have seen from my previous post, “How to make a million. No kidding,” Warren Mosler (Mosler) said “it is an indisputable fact that U.S. Government spending is not operationally constrained by revenue and will give $100 million of his own money to pay down the Federal deficit if any Congressman or Senator can prove him wrong.” O.K., he said Congressman or Senator, but I’m sure Warren will be glad to extend the offer to any debt-hawk who can show that Social Security is “going broke” as so many claim, or that FICA supports Medicare and Social Security, or that the federal debt is “unsustainable.”

Back in July, I offered ($1,000 ) for the same kind of proof, but I guess I’m a piker, and no one has taken me up on it. Warren is offering the big bucks.

Just think. $100 million dollars, debt-hawks, and all you need do is prove what you have been preaching all these years. You’ve been begging for donations and here is your chance. I urge all my readers to go to any debt-hawk web site – you know, the ones publishing those ridiculous debt clocks and claiming the government can’t afford this or that, or saying we need austerity, or debt reduction or some other suicidal action — and urge these folks to come up with the proof. And if they don’t, I guess we’ll all know that what they are selling is a load of BS.

Speak up, boys. My book is called FREE MONEY, but this offer is easy money, and the money is waiting for you. Warren is waiting. I’m waiting.

Rodger Malcolm Mitchell
http://www.rodgermitchell.com

No nation can tax itself into prosperity. Those who say the stimulus “didn’t work” remind of the guy whose house is on fire. A neighbor runs with a garden hose and starts spraying, but the fire continues. The neighbor wants to call the fire department, which would bring the big hoses, but the guy says, “Don’t call. As you can see, water doesn’t put out fires.”

–England is doomed; it doesn’t know it is monetarily sovereign

The debt hawks are to economics as the creationists are to biology.

Back in 2005, I said, “The Euro is the worst economic idea since the recession-era, Smoot-Hawley Tariff. The economies of European nations are doomed by the Euro.” I said that because the euro, or specifically the rules surrounding the euro, transformed a group of monetarily sovereign nations into helpless, monetarily non-sovereign nations.

These were nations that thirty years earlier had rejected the straightjacket of the gold standard, only to adopt the straightjacket of the euro standard. One EU nation, England, was wise enough to reject the euro. It still uses the pound sterling. So England is the only monetarily sovereign EU nation.

Alas, England has forgotten why it rejected the euro, and now has begun to act as though it were monetarily non-sovereign. Here is the headline for today’s article in the Washington Post, by Rebecca Omonira-Oyekanmi: “British budget cuts to include nearly 500K job losses

The article says, “The measures announced by Chancellor of the Exchequer George Osborne will span four years and include an average cut of 19 percent in central government departments’ budgets, an $11 billion reduction in welfare spending and an increase in the pension-eligibility age to 66. The government acknowledged that 490,000 public-sector jobs would be lost over the four years as result of the cuts.

Osborne went on to say, “The cuts deal decisively with the largest budget deficit this House of Commons has ever had to face outside of wartime.

Isn’t austerity wonderful? What a clever way to cure the recession: Destroy 500K jobs. But what choice do they have? As long as they mistakenly believe they are not monetarily sovereign, and so cannot afford budget deficits, they are required to cut spending and/or to raise taxes, both of which will send the English economy into a tailspin.

So England is doomed, because the debt-hawks have taken over.

In a similar vein, the debt-hawk Committee for a Responsible Federal Budget (what an ironic name), has posted a questionnaire titled “In Search of Fiscal Responsibility: Ten Questions to Ask the Candidates.” The ten questions boil down to one: Would you rather have a tax increase or have certain federal programs cut? I urge you to go to their site and see what your answers would be.

Of course, the questionnaire is based on their false premise that cutting the deficit will benefit the economy. If you write to their president, Maya MacGuineas, as I have many times, and ask, “What evidence do you have that the federal deficit is unsustainable, and the budget should be cut?, you either will receive no answer (likely) or you will be given non-sequitur answers like, “The deficit is a high percentage of GDP.” Try it yourself. Her Email is:crfb@newamerica.net

Meanwhile, watch England fall – unless it comes to its senses.

Rodger Malcolm Mitchell
http://www.rodgermitchell.com

No nation can tax itself into prosperity. Those who say the stimulus “didn’t work” remind of the guy whose house is on fire. A neighbor runs with a garden hose and starts spraying, but the fire continues. The neighbor wants to call the fire department, which would bring the big hoses, but the guy says, “Don’t call. As you can see, water doesn’t put out fires.”